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Amy Nutt's Articles in Advertising

  • Mascots Impact on Corporations May be a Make or Break Situation
    Mascots on a corporate level serve as a way to embody the corporation motto, values, and ideas.
  • Are Giveaway Items a Good Way to Attract People to Your Trade show Display?
    People always like free stuff. At a trade show, you want them to have a good impression of you and sometimes the way to their heart is through giving them something free that they can enjoy. You want attention to be drawn to your trade show booth and giving away free stuff is the way to do it.
  • First Businesses to Have Mascots Maintain Image and Move Forward
    The concept of mascots to help promote businesses and drive up profit margins is as old as businesses themselves. Many of these icons have become household names and are easily identified by Americans and many people from around the world. Historically, some of the mascots listed above became very controversial and had to undergo a transformation.
  • How Mascots Around the World are Similar
    Mascots around the world are used for similar events in most countries. Almost all countries utilize mascots for some if not all of their sporting events. Football (American version), basketball, rugby, hockey, and especially soccer widely use mascots for college and professional games.
  • What Different Types of Trade Show Displays are There?
    If you wish to set up a display at a trade show, it works to your advantage to know what the different types of trade show displays are and their advantages and disadvantages. This is important because you are trying to attract the attention of consumers so that they will check out the products or services that you are offering.

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