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Chris Esposito's Articles in Advertising

  • Why Should Customers Trust Your Online Company? Marketing Tips from Owner Builder Loans
    For small businesses, online marketing can be the primary means of finding new customers. But, potential customers have grown more skeptical of online companies as it has become almost too easy for anyone to maintain a website. Use these tips from successful online marketing of owner builder construction loans to design your business's website in such a way to build trust with your customers.
  • Long Web Forms Online: A Marketing Lesson from Owner Builder Construction Loans
    Owner builder construction loans are marketed online using an extremely long, detailed information request form, often consisting of 35 to 50 individual fields. Compare this to the standard short web form with fields just for a client's name and email. Why would you ever want to make the switch to a long web form to sell your product? Let owner builders show you the way.
  • The Smart Way to Use Joint Venture Marketing in an Online World
    Will joint venture marketing work for online marketing? Can you use joint venture practices even if you focus on online marketing? If you do it correctly, you absolutely can. And should. Here are a few tips for joint venture marketing that will drive increased traffic to your websites and generate more online leads.
  • Four Email Marketing Tips: Turn Your Tire Kickers Into Eager Buyers
    Whether you're selling owner builder construction loans, collectible stamps, or a lawn care service, you can generate very large numbers of prospects through email marketing. But, you have to do it correctly. Even though you are marketing through email, you still need to build a relationship with your prospect in order to get the sale.
  • Marketing Diction: Pyschological Triggers from Your Word Choice
    Good sales copy has psychological triggers that influence customers to respond in a certain way. One main type of trigger is your copy's diction, or choice of words. The specific words you use in your sales copy have a major impact on your marketing success rate - and your income. Here is a list of specific terms and concepts that every marketer should understand when writing sales copy.
  • An Almost Free Way to Generate New Business - A Creative Twist on the Joint Venture
    Almost any marketer already knows how a joint venture basically works. However, very few people apply it properly to their business. If you do it creatively, you will build a strong list of new leads. Best of all, it will cost you next to nothing.
  • Will Email Marketing Campaigns Work for You?
    Most business owners or entrepreneurs will probably tell you that email simply won't work as a marketing tool. And, I must admit that if you are using email campaigns incorrectly, it will be a large waste of time and effort. But, if used correctly email marketing is a highly effective and cost-efficient way to generate new leads as well as stay in contact with previous customers.
  • Dare to Be Different
    My office provides owner builder construction loans - a small fish in a large construction financing ocean. How do we get noticed by our clients and make sure they always remember us - we dare to be different. Being wacky and a bit off-the-wall with your marketing will make you stand out.

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