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'It' bags are the classic cars of the fashion set Handbags are the new shoes, the must have "it" accessory that has all the fashion-istas clamouring for the latest offering from popular designers. U.S. Remains World's Top Platinum Watch Market At present, more than two dozen brands offer platinum watches in the United States. While most carry luxury price tags, some U.S. brands offer more-affordable versions. Dima watches, for example, sells limited-edition platinum watches for men and women (500 in a series) for about $3,000 retail. Watches with Swiss movements and genuine Swiss platinum ingots for dials ($995 retail and less) are offered by Croton, which sells about 1,800 a year